# Brand Resources & Guidelines

***

## Brand Logo

#### Light Mode

<figure><img src="https://2354961557-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FFnN8dEv4ODUZJaBUfPrL%2Fuploads%2F5sourYSoXAZaYNYQUMmw%2FJuChain%20Logo%20-%20Logomark.svg?alt=media&#x26;token=d3cd32a2-66cd-4b08-a8f9-ff1218be5cce" alt=""><figcaption></figcaption></figure>

<div><figure><img src="https://2354961557-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FFnN8dEv4ODUZJaBUfPrL%2Fuploads%2Fvtxton53UATTit6ixYZE%2FJuChain%20Logo%20-%20H.svg?alt=media&#x26;token=85c63462-ef10-4dfc-9a23-f220fe1c5629" alt=""><figcaption></figcaption></figure> <figure><img src="https://2354961557-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FFnN8dEv4ODUZJaBUfPrL%2Fuploads%2FuynUgGoSyz1uvHW47ATz%2FJuChain%20Logo%20-%20V.svg?alt=media&#x26;token=ca889b9a-090a-4eec-a097-7b7744136dbe" alt=""><figcaption></figcaption></figure></div>



#### Dark Mode

<figure><img src="https://2354961557-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FFnN8dEv4ODUZJaBUfPrL%2Fuploads%2F2wizzwBTovAxoEoT4dXh%2FJuChain%20Logo%20-%20Logomark_white.svg?alt=media&#x26;token=63e65c40-2bb9-48ed-83d9-fb9d73f5e9e2" alt=""><figcaption></figcaption></figure>

<div><figure><img src="https://2354961557-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FFnN8dEv4ODUZJaBUfPrL%2Fuploads%2FQ60QESyYS8PUcpCjE8NT%2FJuChain%20Logo%20-%20H_white.svg?alt=media&#x26;token=a0a26d97-6950-4c04-854e-49923da88d70" alt=""><figcaption></figcaption></figure> <figure><img src="https://2354961557-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FFnN8dEv4ODUZJaBUfPrL%2Fuploads%2FUuVC2TbaaOGC9hSrnWVR%2FJuChain%20Logo%20-%20V_white.svg?alt=media&#x26;token=aa48c625-3268-4939-ad28-810de093b501" alt=""><figcaption></figcaption></figure></div>

***

## Brand Colors

<figure><img src="https://2354961557-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FFnN8dEv4ODUZJaBUfPrL%2Fuploads%2FbJDW3sM3WQpHQxjVI2Li%2FFrame%201410104223%201.svg?alt=media&#x26;token=8f9b3691-e4a8-4b0e-9f8e-4bac56d5c018" alt=""><figcaption><p>C:83 M:75 Y:0 K:35<br>R:20 G:59 B:255<br>HEX #143BFF</p></figcaption></figure>

<figure><img src="https://2354961557-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FFnN8dEv4ODUZJaBUfPrL%2Fuploads%2FHPXH5aoixF1vdCFyz7AA%2FFrame%201410104225.svg?alt=media&#x26;token=66b385a4-1449-401a-b1f5-c60aee119e3f" alt=""><figcaption><p>C:0 M:0 Y:0 K:0<br>R:255 G:255 B:255<br>Hex: #FFFFFF</p></figcaption></figure>

<figure><img src="https://2354961557-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FFnN8dEv4ODUZJaBUfPrL%2Fuploads%2Fq3R6FwUmLtS8xdNbws4V%2FFrame%201410104226.svg?alt=media&#x26;token=76be9957-1212-438f-b99b-2879d404241e" alt=""><figcaption><p>C:100 M:100 Y:100 K:100<br>R:0 G:0 B:0<br>Hex: #000000</p></figcaption></figure>

***

## Project Expectations

1. Projects must obtain **approval** from JuChain before using any logo.
2. Projects must **submit a proposal** outlining how and where the logo will be used.
3. Use the JuChain logo in a **respectful** manner and comply with all **intellectual property laws**.
4. Do **not** imply JuChain **endorsement** or sponsorship without **PR department approval**.
5. Approved usage must have a **positive impact** on both JuChain and the project.
6. Projects must adhere to the **brand guidelines** to ensure consistency.
7. In exceptional cases, JuChain will evaluate usage on a **case-by-case** basis, considering project and business needs.

***

## Permitted Uses

{% hint style="success" %}
Projects **must** use phrases such as “Powered by JuChain,” “Available on JuChain,” or “Built on JuChain” and **tag JuChain** on social media.
{% endhint %}

{% hint style="success" %}
Projects may include the JuChain logo on their **website** and **social media posts** to indicate they are built on or supported by JuChain.
{% endhint %}

{% hint style="success" %}
Projects must use the JuChain logo **as provided**, without modification, in a manner consistent with the JuChain brand.
{% endhint %}

***

## Prohibited Uses

{% hint style="danger" %}
Do **not** modify the JuChain logo in any way.
{% endhint %}

{% hint style="danger" %}
Do **not** use the JuChain logo in a way that **implies endorsement** or sponsorship without explicit management approval.
{% endhint %}

{% hint style="danger" %}
Do **not** use the JuChain logo in any **misleading** or deceptive manner.
{% endhint %}

{% hint style="danger" %}
Do **not** use terms like “Official,” “Partner,” or “In collaboration with JuChain” without executive approval.
{% endhint %}

{% hint style="danger" %}
Do **not** use the JuChain logo in any defamatory context.
{% endhint %}
