# Brand Resources & Guidelines

***

## Brand Logo

#### Light Mode

<figure><img src="/files/ghRmM0yFFZkcecw8wrUD" alt=""><figcaption></figcaption></figure>

<div><figure><img src="/files/MQ8S5wGelFe3Zxbd4NWo" alt=""><figcaption></figcaption></figure> <figure><img src="/files/19yTahXYQLtN3ixyJZkD" alt=""><figcaption></figcaption></figure></div>

#### Dark Mode

<figure><img src="/files/MPyRSUslhYXnXenUzsjN" alt=""><figcaption></figcaption></figure>

<div><figure><img src="/files/XWEPksSAAlZUJfSgPH2m" alt=""><figcaption></figcaption></figure> <figure><img src="/files/JvwkXHULHGxV7BQB1QOk" alt=""><figcaption></figcaption></figure></div>

***

## Brand Colors

<figure><img src="/files/GRTphldWM3OasdLHXo5X" alt=""><figcaption><p>C:83 M:75 Y:0 K:35<br>R:20 G:59 B:255<br>HEX #143BFF</p></figcaption></figure>

<figure><img src="/files/2VscmP18IhEVVzxLuxuW" alt=""><figcaption><p>C:0 M:0 Y:0 K:0<br>R:255 G:255 B:255<br>Hex: #FFFFFF</p></figcaption></figure>

<figure><img src="/files/lrRs8cZXVC5QuvcIG17O" alt=""><figcaption><p>C:100 M:100 Y:100 K:100<br>R:0 G:0 B:0<br>Hex: #000000</p></figcaption></figure>

***

## Project Expectations

1. Projects must obtain **approval** from JuChain before using any logo.
2. Projects must **submit a proposal** outlining how and where the logo will be used.
3. Use the JuChain logo in a **respectful** manner and comply with all **intellectual property laws**.
4. Do **not** imply JuChain **endorsement** or sponsorship without **PR department approval**.
5. Approved usage must have a **positive impact** on both JuChain and the project.
6. Projects must adhere to the **brand guidelines** to ensure consistency.
7. In exceptional cases, JuChain will evaluate usage on a **case-by-case** basis, considering project and business needs.

***

## Permitted Uses

{% hint style="success" %}
Projects **must** use phrases such as “Powered by JuChain,” “Available on JuChain,” or “Built on JuChain” and **tag JuChain** on social media.
{% endhint %}

{% hint style="success" %}
Projects may include the JuChain logo on their **website** and **social media posts** to indicate they are built on or supported by JuChain.
{% endhint %}

{% hint style="success" %}
Projects must use the JuChain logo **as provided**, without modification, in a manner consistent with the JuChain brand.
{% endhint %}

***

## Prohibited Uses

{% hint style="danger" %}
Do **not** modify the JuChain logo in any way.
{% endhint %}

{% hint style="danger" %}
Do **not** use the JuChain logo in a way that **implies endorsement** or sponsorship without explicit management approval.
{% endhint %}

{% hint style="danger" %}
Do **not** use the JuChain logo in any **misleading** or deceptive manner.
{% endhint %}

{% hint style="danger" %}
Do **not** use terms like “Official,” “Partner,” or “In collaboration with JuChain” without executive approval.
{% endhint %}

{% hint style="danger" %}
Do **not** use the JuChain logo in any defamatory context.
{% endhint %}


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