Brand Resources & Guidelines

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Brand Logo

Light Mode

Icon Logo (black)

Horizontal Lockup (black)

Vertical Lockup (black)

Dark Mode

Icon Logo (white)

Horizontal Lockup (white)

Vertical Lockup (white)

67KB

JuChain Brand Resource.zip

archive

Download the Brand Resource Pack

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Logo Guidelines

1. Primary logo should be used wherever possible together with the wordmark.

2. Horizontal lockup must always be left-aligned; never right-align.

3. Vertical lockup must always be center-aligned; never left- or right-align.

4. Use the logo only for:

   • Buttons

   • Profile pictures

   • Denoting JU tokens

   • As an icon

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Logo Dimensions

1. Vertical lockup (logo with wordmark) must be at least 99 px wide. Applies to both full-color and monochrome versions.

2. Horizontal lockup (logo with wordmark) must be at least 65 px wide. Applies to both full-color and monochrome versions.

3. Icon logo must be at least 24 px wide. Applies to both full-color and monochrome versions.

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Brand Colors

C:67 M:0 Y:24 K:0 R:35 G:202 B:215 Hex: #23CAD7

C:0 M:0 Y:0 K:0 R:255 G:255 B:255 Hex: #FFFFFF

C:100 M:100 Y:100 K:100 R:0 G:0 B:0 Hex: #000000

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Project Expectations

1. Projects must obtain approval from JuChain before using any logo.

2. Projects must submit a proposal outlining how and where the logo will be used.

3. Use the JuChain logo in a respectful manner and comply with all intellectual property laws.

4. Do not imply JuChain endorsement or sponsorship without PR department approval.

5. Approved usage must have a positive impact on both JuChain and the project.

6. Projects must adhere to the brand guidelines to ensure consistency.

7. In exceptional cases, JuChain will evaluate usage on a case-by-case basis, considering project and business needs.

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Permitted Uses

Projects must use phrases such as “Powered by JuChain,” “Available on JuChain,” or “Built on JuChain” and tag JuChain on social media.

Projects may include the JuChain logo on their website and social media posts to indicate they are built on or supported by JuChain.

Projects must use the JuChain logo as provided, without modification, in a manner consistent with the JuChain brand.

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Prohibited Uses

Do not modify the JuChain logo in any way.

Do not use the JuChain logo in a way that implies endorsement or sponsorship without explicit management approval.

Do not use the JuChain logo in any misleading or deceptive manner.

Do not use terms like “Official,” “Partner,” or “In collaboration with JuChain” without executive approval.

Do not use the JuChain logo in any defamatory context.